To reach a broad audience of creatively attuned thought leaders, experience design company Nightjar collaborated with Semi Permanent to present a 360-degree projection-based installation of kinetic type design at Semi Permanent Sydney 2022. The project, created for the Australian Literacy & Numeracy Foundation in collaboration with Australian artist and Semi Permanent speaker Kris Andrew Small, is a celebration of the power of literacy.
In entering the darkened room at the festival, the impact of the words – rendered in bold neon typography that morphed and resized itself to scale across the venue – was designed to capture the audience’s attention immediately; to create something that reminds people that having the ability to read and write is a privilege that we often take for granted.
Free to access to both ticket- and non-ticket-holders at the festival, and thus garnering an audience in excess of 4,000 attendees, the three-day exhibition served to grow awareness of ALNF’S mission: raising language, literacy and numeracy standards in Australia, and raising the funds to do so. Strategically placed QR codes, in tandem with front of house staff, allowed visitors to donate to the important cause. You can still donate today via this link.