Polestar Australian Market Launch

Polestar logo
Polestar Hotel Lobby 2
Polestar Hotel Lobby
Polestar fishing nets (a recycled product used in the seat manufacturing process) installation

A new market launch for an electric performance car brand unlike any other.

  • Experience design

  • Curation & programming

  • Talent management

  • Ticketing & registration

  • Event production

  • Content capture & creation

Polestar is a design-focused electric performance car brand unlike any other, innovating to drive progress and a better future — one that is both sustainable and beautiful by design. Harnessing refined performance and cutting-edge technology, Polestar is determined to improve the society we live in by accelerating the change to a fully electric, climate-neutral future.
The maturity of the automotive industry has become a barrier to innovation, and over time, car launches have started to all look the same, feel the same, be the same. So when it came to launching the Polestar brand in Australia, we needed to challenge the status quo, and did so without a single vehicle in sight.

Superb professionalism, but also a genuine pleasure to work with you all. It’s so clear that you guys love what you do and you’ve already got our minds spinning with new ideas after each chat.

Jonathan Williams

Marketing Director, Australia

Polestar logo
In designing a multi-sensory program for Polestar encompassing talent and technology at A Semi Permanent Hotel presented by Highsnobiety, we communicated the brand’s sustainability and design credentials to Semi Permanent and Highsnobiety’s shared audience of cultural pioneers: tastemakers who don’t just buy in to products, but invest in philosophies and proliferate engaging ideas down to their peers and friends.

Multi-Faceted Experience Design

The omni-channel experience design meant we engaged audiences both physically — at the hotel event in Sydney, Australia — and digitally through Highsnobiety’s dedicated micro-site.
Polestar Lobby - Material Futures
Material Futures by Polestar at the Semi Permanent Hotel lobby.
A Visual Journey Into Polestar's Sustainability Efforts on highsnobiety.com
We brought Polestar’s core sustainability and tech narrative to life through curated live conversations with some of Australia’s leading creatives, including fashion designer turned eco-entrepreneur and Sea Forest founder, Sam Elsom, who discussed his mission to reduce methane emissions through the cultivation of seaweed for livestock feed, and a deep-dive in to the world of NFTs with Foundation Labs founder, Matt Vernon, and artist David Porte Beckefeld, who together unpacked the fast-evolving landscape of digital art and the new creative economy.
Matt Vernon, and artist David Porte Beckefeld
Matt Vernon, and artist David Porte Beckefeld
Polestar Talks
Sam Elsom speaking at A Semi Permanent Hotel presented by Highsnobiety
Sam Elsom speaking at A Semi Permanent Hotel presented by Highsnobiety
We leveraged Polestar’s global collaboration with musician, futurist and robotics engineer Moritz Simon Geitz — who has deconstructed components of the Polestar 2 car to create a music device that “extracts the electric soul” of the Polestar 2 car — to transform a guest room in to an immersive light and sound experience powered by Harmon Kardon speakers. And for those not physically in the room, we hosted a digital sound mixing experience on Highsnobiety.com, inviting audiences to play Moritz’s robots and compose their own Polestar-inspired track.
Moritz Simon Geitz - Polestar - A Semi Permanent Hotel
Moritz Simon Geitz
Polestar - Sound Of Soul

We are proud to have collaborated with Highsnobiety and Semi Permanent to bring such an immersive experience to life. The event was masterfully executed. Everyone who attended was provided with a truly unique and memorable experience.

Samantha Johnson

Managing Director, Australia

Polestar logo
As Polestar is the first car brand to explicitly define credible net-zero targets, spearheading a movement for transparency throughout the automotive industry, we brought the brand’s Lifecycle Assessment Report (LCA) to life, exploring Polestar’s sustainability credentials through a design-led AR experience and tactile material installation. Architectural sculptures of aluminium, copper, flax (Bcomp) and recycled fishing nets (which then become Nylon 6) were on display, triggering a digital Augmented Reality experience powered by Apple’s iPad Pro Liquid Retina XDR display, bringing the materials to life on-screen. To accompany, Highsnobiety readers were taken on a visual journey through the LCA report, translating scientific data in to consumable graphics and impact statements that unpacked what it all means.
Polestar Material Futures
Polestar Lobby at Semi Permanent Hotel
Electric automotive brand Polestar launched into the Australian market at A Semi Permanent Hotel
Polestar Lobby
Polestar's Life Cycle Assessment (LCA) report brought to life through an interactive AR installation
Polestar Material Futures

118% delivery to digital goals

13m+ digital impressions

36% clickthrough rate

Keynote Talks
Global
Events