Essential Neon Launch

Experience design
Art direction
Curation & programming
Marketing & PR
Talent management
Event production
Content capture & creation
How does a luxury travel brand drive global buzz around an exclusive collection?


“The omni-channel format of A Semi Permanent Hotel presented a unique opportunity for RIMOWA to engage both local, and global audiences when launching our online-exclusive Essential Neon range. The physical event supported our brand awareness and client acquisition market goals, and the digital amplification meant the activation reach was ten-fold. The influence of the people in the room, and post-event KOL gifting drove significant social buzz for the brand.”
Melissa Chau, Head of Marketing & Communications (APAC) – RIMOWA
126 new client data captured
1,012+ stickers distributed
2.7m+ KOL reach
247k+ digital impressions
4X benchmark engagement rate
13.8% click through rate

