Samsung Smart Monitor M8 Launch

Client: Samsung

Creative Direction
Interior Design & Styling
Talent Management
Marketing
Audience Management

How do you educate an audience on the myriad uses of a new tech product?

In tandem with the arrival of Samsung’s Smart Monitor M8, the brand partnered with the Semi Permanent on the Sydney edition of its 2022 festival of creativity and design, where we welcomed event visitors to experience the updated monitor in an experiential habitat curated by New York-based furniture and fashion designer Jonathan Saunders. Together with Semi Permanent, Saunders’ curation of the immersive environment naturally demonstrates how Samsung’s Smart Monitor M8 vision seamlessly enables you to work, watch and live-in style.

Semi Permanent Sydney 2022 x Samsung — Jonathan Saunders

Designed as a series of Mid Century-tinted vignettes that respond to the concepts of work, watch and live, the dedicated lounge area drove high audience retention at the festival in providing guests an intimate area in which to connect, work-from-conference, and relax. In doing so, Samsung staff had an opportunity for more in-depth product demonstrations in the context of an event dedicated to the pursuit of design and technology excellence.

“Samsung was proud to showcase the new Smart Monitor M8 at Semi Permanent. With flexible work and hybrid lifestyles leading our everyday, more of us are looking for ways to get the most of our spaces within the home and we look forward to interacting with attendees to inspire how they can best work from home. We are designing rooms to be more functional for our needs and this has made way for new innovative technology that can also fit the brief.” — Phil Gaut, Senior Director of Display, Brand and Memory, Samsung

Semi Permanent Sydney 2022 – Samsung Smart M8

“Semi Permanent is all about connecting and inspiring the creative community with best-in-class leaders in the field, and so it makes complete sense for the festival to partner with Samsung to launch the Smart Monitor M8. The way in which we all work, watch and live has evolved dramatically over the past two years, and with that, so too have our technology needs. I see this as a really interesting opportunity and I’m looking forward to collaborating with Samsung, and the team at Semi Permanent, by curating the space to showcase an example of how the Smart Monitor M8 can enhance your home, through a mid-century style from my own creative lens.” — Jonathan Saunders, Designer