While this was happening, Marty Wirth and Russell Privett at Present Company
were brought on to re-assess the user experience of the event. They were tasked on how Semi Permanent could inspire and enable, and how they could use their enormous bank of material accumulated after such a long history of events. They started initially with quantitative surveys. Conducted by willing students at General Assembly
, they consulted everyone they could find in creative endeavours, from art directors to creatives, upon their experiences at Semi Permanent. The results came back as a bit of a shock. Semi Permanent was viewed in the middle of the experience scale. It works as an event, and delivers on expectations. However, it didn’t surprise, excite and blow people away.