What is the truth? | Lessons from Semi Permanent 2019

Every day, you are confronted with a series of truths that influence how you live, work, interact and design with the world around you. A system of decisions, interlinked by a response-process that tints your contribution to (or diversion from) the common good.
By 2020, Gen Z will account for 40% of all consumers. Listen to them.
Michael Kobori, Levi's


Change is fucking inevitable.
SNASK

Champion diversity, no tokenism.
Beth O'Brien, Colenso BBDO


Tell storied that are well crafted. Tell stories that are worth being true.
Michael Gough, Uber

We know what an artificial brain looks like. What does an artificial soul look like?
Patrick Clair, Antibody

If you have time...and you do have time... take the other 40 hours of your week to make something.
CJ Hendry

Run your own race.
Dr. Sandra Eades

Be kind and try to create situations where everyone can win.
Dan Portrait, Kamp Grizzly


Principles and values only matter if you're making decisions based on them.
Ian Spalter, Instagram












Transformation is an operating model. It never stops.
Michael Kobori, Levi's










