SP Brand Studio unites innovative brands and creative audiences through the lens of contemporary culture, and physical and digital experience design.

Normal People
Rare with Google
Essential Neon Launch
Grand Cru Launch
A Semi Permanent Hotel
World Sports Creativity Sessions
The Studio

United by a beautiful sensibility, Semi Permanent is a transformative platform that curates a wonderful community, providing each other with motivation, inspiration and above-all connection.

Ajaz Ahmed
Ajaz Ahmed


Neuromuscle AI
Google Tilt Brush
Game Changers
Make Good, No Plastic
Launching Google Hangouts
Hidden Artistry
House of Genetic Diversity
Driving Design
Sustainability with Levi's
Future State of Travel
Kill the Fin Trade
Wired by Design
+20 Workshops
Innovation Lab
The Panic Office

It took Bell six years to convince Donwood to do the show. Finally the planets aligned and the artist knew he had to go through his "completely scrambled" archives and get them into order, and Bell flew over to meet him last year and talk him round.

Jacqui Taffel
Jacqui Taffel

Arts Journalist

SMH Logo
Keynote Talks