Google Tilt Brush
![Google Tiltbrush](https://images.ctfassets.net/gl3ev2s7u7gx/6ZtYmcbQ6z1A9cCc0BXH8o/087909d649415d8a43791107cfdb8c26/IMG_9634_copy.jpg?w=900)
Concept
Curation
Production
How does a global innovator trial a new technology prior to general release?
We launched Google’s artistic VR tool ‘Tilt Brush’ at Semi Permanent Sydney by challenging fine-artist James Jean, Australian Ballet soloist Sharni Spencer, leading architect Kelvin Ho and renowned typographer Luke Lucas to take part in a world-first collaboration using Google’s VR Tilt Brush technology.
![Google Tiltbrush at Semi Permanent](https://images.ctfassets.net/gl3ev2s7u7gx/753Nwzcu7h7DEfzPaqFhtT/075fd0a3c10ac29156780fc96a49b577/170518_SP_GoogleTiltBrush_05_Event_0498_copy-min.jpg?w=2000)
![On the origins of Immersive Art-20](https://images.ctfassets.net/gl3ev2s7u7gx/66dKYD1OUIai0yeI2M7YUg/1744c94bee1eed83d8e00e251806e9b2/On_the_origins_of_Immersive_Art-20.jpeg?w=2000)
![On the origins of Immersive Art-14](https://images.ctfassets.net/gl3ev2s7u7gx/2AQ9FL2p6ybKBFgIRuBCHO/aebf43fae090d491694cb97ff40761bb/On_the_origins_of_Immersive_Art-14.jpeg?w=2000)
![On the origins of Immersive Art-13](https://images.ctfassets.net/gl3ev2s7u7gx/4laooomktmUvmzhLYaWvNp/20ddc4abf6cdd774f4c235d25b1654d3/On_the_origins_of_Immersive_Art-13.jpeg?w=2000)
We explored every angle and opportunity that working in an entirely immersive medium presents for designers, documenting the collaboration process, before culminating in a large-scale live art performance and panel discussion at Semi Permanent Sydney.
![James Jean, Artist](https://images.ctfassets.net/gl3ev2s7u7gx/Hk62scCHp6H4LIBi1IGcA/dd4f9c1947293db2e8a597ff405814eb/64178469_1494418300_l-min.jpeg?w=2000)
![James Jean, Artist](https://images.ctfassets.net/gl3ev2s7u7gx/fxlpUZIqb25Rgyl5LZoNR/9d8d40ef488acebe35e2c9782df96819/2713850013_1494418400_l-min.jpeg?w=2000)
“I’m like this omnipotent God creating the scene at will. When I have the headset on inside Tilt Brush, I am fully immersed in the environment and I can pull and push the elements to wherever I want them.”
James Jean - Artist
All ticket holders (3,500+) were sent a Google Cardboard headset together with their event ticket, encouraging our audience to experience the creation for themselves.
![Google VR at Semi Permanent](https://images.ctfassets.net/gl3ev2s7u7gx/5XW8O3G1SSWA9bXIB8lCeL/f253f0f875e145aecb4dfbdb977d81e5/170526_SP_Event_0207.jpg?w=1000)
![Google VR at Semi Permanent](https://images.ctfassets.net/gl3ev2s7u7gx/tC68CZPqj3d1TPt5E8hqF/213b5fef7a4dd1a5f029d27463d4874f/170527_SP_Event_0513_1.jpg?w=1000)