Google Tilt Brush

Google
Google Tiltbrush at Semi Permanent
Google Tiltbrush
SP Brand Studio: Launching Google's Tiltbrush

We launched Google’s artistic VR tool ‘Tilt Brush' at Semi Permanent by challenging leading creatives of varying disciplines to take part in a world-first collaboration using Tilt Brush technology.

  • Concept

  • Curation

  • Production

We launched Google’s artistic VR tool ‘Tilt Brush’ at Semi Permanent Sydney by challenging fine-artist James Jean, Australian Ballet soloist Sharni Spencer, leading architect Kelvin Ho and renowned typographer Luke Lucas to take part in a world-first collaboration using Google’s VR Tilt Brush technology.
We explored every angle and opportunity that working in an entirely immersive medium presents for designers, documenting the collaboration process, before culminating in a large-scale live art performance and panel discussion at Semi Permanent Sydney.
All ticket holders (3,500+) were sent a Google Cardboard headset together with their event ticket, encouraging our audience to experience the creation for themselves.

“I’m like this omnipotent God creating the scene at will. When I have the headset on inside Tilt Brush, I am fully immersed in the environment and I can pull and push the elements to wherever I want them.”

James Jean - Artist

James Jean, Artist
James Jean, Artist
James Jean, Artist
James Jean, Artist
Google VR at Semi Permanent
Google VR at Semi Permanent
Google VR at Semi Permanent
Google VR at Semi Permanent
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