hismile SmileStika Launch
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/7jv3WyyabSDKdkfi3Or4cb/6bb8858dc54c36dd1cbd0845677e96d0/02_Hismile_CaseStudy_Hero.jpg?w=900)
Creative Concept
Architecture & Interior Design
Graphic Design & Printing
Content Capture & Creation
Working with oral care innovator Hismile, Semi Permanent is proud to have conceived, designed and produced a major four-day activation to launch the rapidly-ascending Australian brand’s new range of temporary teeth tattoos: SmileStika.
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/42auIVwJyTPkGRphs6vEKs/3bd32f8469693664ac61ce8531d49da0/03_Hismile_CaseStudy_Spatial.jpg?w=2000)
The creative intention with the SmileStika pop-up was to elevate the eclectic and expressionistic nature of a nail salon, hairdresser or tattoo parlour — these spaces where one is pampered, beautified and spends time socialising with friends. Whether viewed from the outside or experienced within, every touchpoint presents the iconically recognisable touch-points of these beauty spaces — from the structural elements through to the decorative — in a completely new way.
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/2ZPwekue86FHvfmHmIsJqj/9dcbae2ef88fc3468d8f76ece3f7c52f/05_Hismile_CaseStudy_Details.jpg?w=2000)
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/4rmTZhhZ092G1JwtEYh7er/f895d11d8711c7a954d5315e0ac5e685/Hismile_Social_CaseStudy_LinkedIn_05.jpg?w=2000)
Brought to life within Sydney’s busiest shopping destination of Pitt Street Mall, the pop-up activation took the unexpected form of a walls-and-all physical shop parachuted directly into the centre of a bustling precinct. Our cube-like structure was wrapped and adorned with decorative elements — architectural fascia, above-door logo placement, window product displays — that represent the hallmarks of a traditional brick-and-mortar shopfront. Over the course of the activation, the pop-up was viewed by tens of thousands of passersby, welcoming a plentitude within its doors to experience the fun new art of self-decoration.
![08 Hismile CaseStudy Details](https://images.ctfassets.net/gl3ev2s7u7gx/5SPGpHMGN7MPPj6BVkzZcf/28485c4cc5c9571c945e1bc1fa8aed63/08_Hismile_CaseStudy_Details.jpg?w=2000)
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/5JICBnaLCxD45qbQKXYmjP/cef6c00c35184c821fc7e8d9e4096095/09a_Hismile_CaseStudy_Details.jpg?w=1000)
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/1hGsqb530haIZZCiuOn0ql/562fa1453a2ec73ccd5f36b5189eb36a/09b_Hismile_CaseStudy_Details.jpg?w=1000)
![Semi Permanent — hismile SmileStika Launch 2023](https://images.ctfassets.net/gl3ev2s7u7gx/7D0dNjTJ4bZojRvLAAJM64/d024c6a752cc7c1a139ba796296ca404/10_Hismile_CaseStudy_Exterior.jpg?w=2000)