Reached 2.8M people worldwide
Artwork submissions from some of the world’s biggest designers including David Carson & Timba Smits
Recruited social advocates worldwide from Japan, Russia, Brazil, USA + more
Coverage in the & even
It was awesome collaborating with the best creative minds in Australia and the world toward such an important mission. I love that this isn't just another public service campaign, but rather an opportunity to help inspire the creation of a movement.
Johnny Tan — Executive Creative Director, 72andSunny