Larger Than Life
Creative Concept
Design & 3D Rendering
Production & Printing
Content Capture
To launch an entire new product category, Semi Permanent devised a multi-touchpoint campaign that stood out during the gift-giving season.
When it comes to gifts, different scales of measurement come in to play. A perfume may be small, but its every spray onto your skin is imbued with the emotion of its gift-giver, the scent a reminder of a special relationship; it’s not about the size of an object, but rather the emotional meaning it holds, which can’t be measured. To help premium Australian multi-brand retailer Incu launch its new vertical of gifting options, Semi Permanent devised a creative execution that built the tonal language for the division and cut through the noise during the festive season.
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/40CyRtp0yfxH38tcZaUuSl/fb855b3d241e239af74db5d263e0c59d/03_Incu_Gifting_RenderMorph.jpg?w=2000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/2Dq7lNCN7JU2hMWqfUGG1g/5d188a65711d3cabfc047affa5697f5b/04b_Incu_Gifting_RenderFinal.jpg?w=1000)
The concept, titled LARGER THAN LIFE, used inflatables to communicate the idea that it’s not the size of a gift that matters, but the thought, because even the smallest size gifts can leave an ever-lasting impression. These rendered inflatables showcased multiple products – including Maison Balzac, Comme des Garcons and Alexander Wang – across Incu’s seven retail sites to give the campaign a joyful tone and communicate how objects can be more than what they seem, adding to the curatorial value that Incu brings to its community.
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/3vc26qLWlWdTYutu3b2xLa/02444ec4f69ea31cbf8a85b6251b9b9b/05_Incu_Gifting_Billboard.jpg?w=2000)
The campaign was stretched across physical and digital applications, including window vinyls and acrylic plinths for product displays, as well as digital screens, website imagery and social media videos.
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/4rO7rswvgfCZn0nLYC27ea/aa875ecc357bbd504d2b8c491293fec9/10_Incu_Gifting_Accessories_Full.jpg?w=2000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/Dyc1cCQJDQuBn7WnxKqH7/b40d1a27a3b0f7ae0d67f7faf6488552/11a_Incu_Gifting_Accessories_Plinth.jpg?w=1000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/4liUs6MXnPvBceF8nAAJBv/623c3bb1e96589024768cbc5826030c5/11b_Incu_Gifting_Accessories_Plinth.jpg?w=1000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/Fy2OCjZGVp3PaxT5cuk3f/0972a912c1822d15240a4bd9e6fde0e5/13_Incu_Gifting_Mens_Plinth_2.jpg?w=1000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/JbCBZP7IyPUIJO4CZOMNK/22420682f4787a064e43264e55cabac1/13_Incu_Gifting_Mens_Plinth.jpg?w=1000)
![Incu Larger Than Life Campaign — Semi Permanent Studio](https://images.ctfassets.net/gl3ev2s7u7gx/51E5wYzIjqqnjppYg0cima/153d73d63330a496ee8c98af663ee52f/14_Incu_Gifting_Mens_Full.jpg?w=2000)