Make Good, No Plastic

National Geographic
Client: National Geographic
  • Production

  • Curation

How does a global media platform accelerate big ideas for social good?

Dedicated to developing ideas that put an end to single-use plastics and their devastating environmental impact, applicants had the opportunity to work with leading National Geographic and R/GA experts throughout an intensive three-day accelerator.
A panel of experts from National Geographic and R/GA reviewed submissions from individuals and teams before selecting participants for the lab, which included inspirational talks, discussions, and one-on-one time with design, technology and marketing mentors.
At its conclusion, one idea was chosen and showcased live at Semi Permanent, featured in a National Geographic editorial, and further developed through ongoing R/GA mentorship.
This collaboration also marked the beginning of Semi Permanent as a 100% plastic free event.
Make Good, No Plastic

“Big, complicated environmental issues like plastic pollution rarely have an obvious fix, so, we strongly believe that initiatives like Make Good are needed as a powerful means to identify, develop, and scale solutions that may otherwise have gone un-invented.”

Sam Boynton - Business Development Manager, National Geographic