What is World Sports Creativity Sessions?
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"Sports have always been right at the forefront of the social change in America. Each athlete has a brand. Each athlete has social media content. Your relevance isn't what you do on the track or field. Your relevance is what you ultimately leave."
Carl Lewis, athlete
"To be like truly great at anything, takes such mental perseverance... it's this insatiable drive to get something right. I think that those are the stories, those are the reasons that we go see these people. There's a reason that concerts exists and Olympics exists and basketball games exist."
Willo Perron, designer