Destination NSW


Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. 

Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with all levels of government and industry stakeholders.
Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.
Our Purpose
To deliver social and economic benefits to the people of NSW by growing the visitor economy.
Our Vision
To be the premier visitor economy in the Asia Pacific contributing $65 billion in total visitor expenditure by 2030, with $25 billion in regional expenditure.
For more information, visit Destination NSW’s corporate website or consumer websites and