Anita Fontaine

Creative Director

Semi Permanent Sydney - 13 August 2021, 1:45 pm - Carriageworks
Anita Fontaine is a future forward artist and director who blurs virtual and physical worlds with a flexible hyper real tactility to redefine the aesthetics of the pop culture landscape. Her speculative visions have manifested in future labs she has co-founded, films she has directed and immersive installations as well as video games she has created. She was Creative Director of The Department of New Realities- a future forward creative unit in Wieden + Kennedy Amsterdam, hell bent on finding innovative ways to bring together audiences using new technology. Prior to this - her digital studio Champagne Valentine used graphic experiments to play with visual logic, beauty, internet and trash subculture as a basis for creating sensory art experiences for brands and museums. She has directed content for pop-stars, created installations for lux fashion houses, lived in Silicon Valley and exhibited VR games in galleries; continuing to alternate her technical approach like a chameleon. Concerned with expanding eco - anxiety she’s now focusing her inventiveness on untangling the collective hive mind. She has been voted one of Adweek’s most fascinating creatives and one of 50 Creative Leaders to watch by Creative Review.
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