Anita Fontaine
Creative Director
Anita Fontaine is an artist, director, creative director who spins fanciful new expressions within the grand Metaverse, blurring the virtual and physical with a hyper real tactility.
She co-founded The Department of New Realities - a future forward creative unit in Wieden + Kennedy Amsterdam, hell bent on finding innovative ways to bring together audiences using new technology. Prior to this - her digital studio Champagne Valentine used graphic experiments to play with visual logic, beauty, internet and trash subculture as a basis for creating sensory art experiences for brands and museums. She has created content for pop-stars, installations for lux fashion houses, worked in Silicon Valley and exhibited AR on boats; continuing to alternate her technical approach like a chameleon. Her latest venture We Have seen the Future is navigating the collective hype of web 3.0 with a focus on wellness and enlightenment. She has been voted one of Adweek’s "most fascinating creatives" and one of "50 Creative Leaders to watch" by Creative Review.