Foreign Policy Design Group

Brand & Design Bureau

Foreign Policy Design Group – Semi Permanent Aotearoa 2022
Foreign Policy Design Group — Semi Permanent

Foreign Policy is a brand and design bureau based in Singapore that help brands tell their stories and craft experiences using strategy and design.

Helmed by Creative Directors Yah-Leng Yu and Arthur Chin, the group of idea makers and story tellers is based in Singapore, independently owned and creatively motivated.
Arthur Chin 陳為晟
Arthur is the one half of the brain of Foreign Policy Design Group. He also co-founded the official museum store Gallery & Co at the National Gallery Singapore. A thought leader at the intersection of design, technology and business, Arthur has been instrumental in shaping the brand strategy of many key projects, including The Working Capitol and Sifang Art Museum. He cut his teeth in consultancy and strategy, and lived in Bangkok, Melbourne and New York City before co-founding Foreign Policy, bringing years of experience playing in the most competitive spaces.
Yah-Leng Yu 余雅琳
Yah-Leng is the Founding Partner and Creative Director of Foreign Policy Design Group, a creative bureau based out of the tropical island of Singapore. She is a member of Alliance Graphique Internationale (AGI) and the first woman representative from Singapore. She also co-created the official museum store Gallery & Co at the National Gallery Singapore. Yah-Leng was formally trained at the Art Institute of Boston before moving to New York City where her creative career blossomed. In 2007, she moved back to her hometown of Singapore where she co-founded Foreign Policy Design Group. Her works have been also recognised and honoured by numerous awards, accolades and publications such as D&AD, ADC, TDC, Tokyo TDC etc. Yah-Leng is the current President of The Design Society Singapore and she had sat on the advisory board of the Temasek School of Design. She has also often been invited to speak and judge at design festivals, conferences, schools and communities. She has also created and launched community projects and events like The Swap Show, Design Pasar, Design Diplomacy, Foreign Policy Summer School. Yah-Leng has been on The Tatler 300 List by Singapore Tatler 2017 through 2020. This year she is also picked as Tatler's inaugural Asia's Most Influential. On the lighter note, she was also named Asia's Most Stylish in 2020 by Tatler magazine.