Ije Nwokorie

Wolff Olins helps ambitious leaders to change their game, for positive impact, both commercial and social.

Ije was born in America, bred in Nigeria, and enlightened in England. His passion lies in interpreting business problems as creative challenges and facilitating groups to do something new, exciting and meaningful.

Prior to becoming the managing director, Ije was a strategy director and principal leading Wolff Olins teams with Mercedes-Benz to create new businesses that help transform it into a 21st Century service business, PepsiCo to define new platforms and offerings that shift it towards its 2020 goal of only selling things that are good for you, Carrefour to define how to reposition the brand and products to take on discounters without sinking to their level, and Skype to unleash a new generation of products so it fulfils its potential to become a 21st Century icon.

Ije is a people watcher. He is fascinated by culture and in how everything we do in life is a manifestation of how we see ourselves as social beings.