John Moore

Co-Founder & Chief Creative ∙ Outerknown

John Moore Headshot
Named one of GQ’s Menswear Designers of The Year in 2014, John Moore is as multifaceted as the projects he’s worked on throughout his career. As a Creative Director and Designer, Moore has been building brands, telling stories and designing experiences for more than two decades in the fashion industry, including the creation of Hollister for Abercrombie & Fitch.

In 2015, Moore co-founded sustainable menswear brand Outerknown with 11-time world surfing champion Kelly Slater, where he leads the design and story-telling efforts for this sustainable lifestyle brand. Moore has dedicated himself and his design team to responsible innovation, such as the Outerknown + ECONYL collaboration, which transforms fishing nets (and other nylon waste) into regenerated nylon textiles. In 2017, Moore founded Group Efforts, a multi-disciplinary design studio to drive innovation in design, communication and brand building. Selected as a Fellow for the inaugural Levi Strauss & Co. “Collaboratory” in 2016, Moore was part of an exclusive program that invites a small group within the apparel industry to come together to collaborate on environmental solutions for their organizations. Moore’s currently spearheading a project called “Preferential Tariffs for Benefit Fibers” and the creation of The Blue Book; a call-to-action from Outerknown to the industry to join forces in an effort to make benefit fibers (recycled, regenerated, organic) more affordable for brands big and small.