Keenan Motto and Gemma Rees

Creative Partner (Keenan) and Managing Partner (Gemma) ∙ FABRIC

FABRIC/TBWA - Keenan and Gemma
Sheridan - Fabric

Fabric is led by Gemma Rees and Keenan Motto who founded and launched the agency in January 2019.

Semi Permanent Sydney - 12 August 2021, 2:15 pm - Carriageworks
It is a strategic, creative agency specialising in the fashion, retail and lifestyle space. Fabric’s mission is to create impactful experiences for ambitious brands. Backed by TBWA Sydney, Fabric builds on ten plus years of agency experience delivering fame and commercial growth for brands including David Jones, M.J. Bale, Sheridan, Seafolly, General Pants, Bras N Things and Woolmark to name a few.

Keenan Motto is the agencies Creative Partner and Co-Founder. With over 16 years experience in the industry, his niche is brand design, graphic design, art direction and creative direction in the premium and luxury space particularly in the fashion, retail and lifestyle category. He has worked with brands many iconic Australian brands to build aspirational brand identity and commercial growth.

Motto’s reputation in the industry has led to strong long-lasting relationships with suppliers, clients and peers alike. He drives the vision and purpose of brands through strategic insight and innovative creative - carving out a space for each that is unique and ownable.

Gemma Rees is Fabric’s Managing Partner and Co-Founder with over 16 years experience in the industry in both the UK and Sydney. With a specialised focus on retail and fashion, she has worked with brands across advertising, branding and design.

Rees has a reputation for building strong and collaborative relationships with clients and internal stakeholders. She has worked with and led fast-paced multi-channel retail businesses including Westfield, David Jones, Sheridan, General Pants, and Bras N Things.
Her vision along with Motto’s has led to the inception of Fabric as one of Australia’s leading agencies in the fashion, retail and lifestyle space. A trusted brand partner that builds disruptive and impactful brand experiences for ambitious brands.
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