Ted Cohen

Managing Partner ∙ TAG Strategic

Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical music-exec rule. But, when you start out on the road with The Sex Pistols, Alice Cooper & Van Halen, you’re primed for the unexpected.
TAG is a digital entertainment consulting firm focused on building relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. TAG provides strategy, guidance, market intelligence, product ideation, and business development services to global firms and select start-ups. TAG delivers market leadership & sustainable, a defensible advantage in the dynamic/rapidly evolving global marketplace. Known throughout tech & media as “part ambassador/part evangelist,” Cohen was instrumental in crafting the licensing agreements upon which Rhapsody and the iTunes Store were built.
Previously, as SVP-Digital for EMI Music, Cohen led global digital business development for this iconic label. During that time, EMI led the industry by embracing & exploiting new tech & business models such as digital downloads & online music subscriptions, wireless services, hi-def audio & Internet radio. Prior to EMI, Cohen co-founded and Chaired the groundbreaking Webnoize conferences.
Ted also led Consulting Adults, with clients such as Amazon, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio and Napster. Cohen also had senior positions at both Warner Records & Philips. A 35-year industry vet, Cohen chaired MidemNet & also served on the Grammy LA Board of Governors & the Grammy National Trustee Board, Currently on the board of Mouse.org, an innovative computer literacy program, Cohen served two terms as Chairman of MEF Americas. Ted received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others. Ted continually looks for the next innovative tech & his next challenge, he really loves his life.
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