Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A six-time National Design Award nominee and member of AGI and AIGA, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, and print and architecture.

Her clients have included a wide range of collaborators from global technology brands to cultural institutions, including Reddit, Google, Pfizer, Waze, Lightmatter, Galaxy Digital, New York Botanic Garden, The Asian American Foundation, Harvard Graduate School of Design, and The Metropolitan Museum.