No sleep till Sydney: Part I
In the first of a four-part series in collaboration with our friends at Dropbox, we’re introducing Semi Permanent Sydney 2018 title designer Joyce N. Ho on her journey of creation — from the first brief to final cut. Watch this space!
Our opening titles are our moment to take pause and briefly smile at what has brought us to that moment, and what is about to become. A chance to cleanse the palette and set the tone for the following three days of the event.
Murray Bell
Meet Joyce N. Ho
I just love the process of problem solving how to get people interested in a show or event in under two minutes. There’s a little bit of design, a little bit of type and creatively it’s quite free-range so long as it represents the subject.
Joyce N. Ho
The Brief
When you're apprehensive about something it means its challenging to you, either personally or professionally. So being anxious or scared about it is a good sign.
Joyce N. Ho, on this year’s Semi Permanent theme of creative tension as inspiration.
A comment on the present
In NYC you work longer hours and at a more hectic pace. Everyone is the best designer or studio or project in the world, so I've become a harder worker to suit.
Joyce N. Ho
Work in Progress
I'm just excited to be the first woman to do the titles, that's an incredible honour. I want to keep bettering my skills in title design and this is a huge opportunity to do that. It's a dream project.
Joyce N. Ho
Film / Ways & Means
Images / Shawn Hanna Photography