The way the designer documents work as a product of their own process, how the client documents the work, and how the client presents the work must change. I have spoken previously about the concept of Work One and Work Two, where there is a fracturing individual environment wherein every graphic brief generates two works: Work One is the work executed to reach the audience in the context of the client. For example, if I am making an album cover, Work One is the digital artwork that appears on Spotify or the physical record that can be purchased and lives in the life of the audience. It’s very important, essential even, that designers are cognizant they do not need to use Work One (the space that should be an encounter between the work and the audience) to assert their ego as some signature. Defining one’s own practice can be fulfilled by Work Two, which is the way you document the work in the context of it being produced by your practice. There isn’t traditionally a discussion of the difference between these, but I think they’re enormous and in the internet age it’s something which is a new fundamental of design.