Gmunk has his short and longterm #goals in sight. But what’s next for title design? “I think that title sequences are becoming a lot like music videos where they stand on their own - there’s a whole genre of them now,” explains Bradley. “Sometimes I think more about the title sequence than the actual show. Like the True Blood titles
that Rama Allen
did, y’know, fuck that show, but the titles were amazing.” Gmunk adds that great titles are incorporating narrative elements – a hook, to keep viewers interested, and wanting an outcome. Narrative elements in the SP titles by Raoul Marks
alongside beautifully crafted images, and the fact that Marks completed the whole package – including music - himself, created what Gmunk calls, “probably one of the best title sequences ever done - just a ridiculous display of talent”. “I think the future of title design is a lot in music and establishing a mood,” Bradley points out. “Like the True Detective titles
are very successful in that.” Deft use of music helped make the MK12 sequence
another favourite of his (MK12
is next up in our interview series – stay tuned!). And technology is helping, dramatically. “The Octane render which is completely transforming motion graphics right now… All these designers are doing tremendously beautiful renders, and physical-based global illuminated renders. The game is changing."