"SP is still run by a small/nimble team. Banksy hasn’t emailed in a while. We’re still using Apple computers (with no partnership attached). The word ‘Design’ suddenly got real popular, while we’ve been talking-up how important it is for over a decade."
Murray Bell, Director, Semi Permanent, 2015
I think the community as a whole is getting more and more intrigued with this idea of a higher purpose: of talent and ideas serving a greater good and a greater message.
We’re stuck in this weird rut of thinking we need to work from 9-5, and that we need to work for particular clients to pay for things. But the new generation will call bullshit on that, and that’s going to be really fun and exciting. And for all those things: education, communication, the live experience, just doing good work, Semi Permanent is going to have a role to play.