John: The key difference is that Obama understands the context and uses it to sell a story instead of building a series of probabilities that makes something coherent. If I were to use a deepfake to cause trouble, what would I do? Well, I’d have to find an opportunity. I’m not going to go for Donald Trump because whatever you put out there he probably said something worse that day. Maybe I choose Theresa May because she’s in an incredibly complex situation with different factions. So if we were to choose the right messaging that really pissed off her Brexiteer flank but also alienated her remainers and we are able to push the message out on the right forum, her government wouldn’t survive. The deepfake is just the execution of a cunning plan, but the genuinely creative part is knowing that it’s this person, in this place, with this message, at this time, attacking this vulnerability. That’s the human part and the application of narrow AI is to create a video that looks like Theresa May bitching about Brexit. So it’s providing new capability to pre-existing human ingenuity.